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Who we are One team. One goal: Your success

Collaborating on an even footing – it’s in our blood. It’s the reason why we are by our customers’ sides every step of the way, and why teamwork is writ large within our organization. Because the only way to achieve our goals is together.

One vision that drives us

We want our customers to achieve the maximum possible success. Side by side, we exploit the full potential of your online stores or websites. We bring digital wants to life and achieve ambitious goals.

Our mission

We make life that little bit easier: Using our software, we use data analytics to help our customers predict what their target group will want. Thereby creating a better customer experience.

Our mission

We make life that little bit easier: Using our software, we use data analytics to help our customers predict what their target group will want. Thereby creating a better customer experience.

Our values Always focused on the human

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We know that data protection is just as important to your customers as it is to you. It’s why we care so passionately about being able to offer you maximum security with our software.

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Customer focus

Everything we do is about achieving maximum success for you. We’re familiar with the worries and problems of our customers, but also their hopes. We manage all of these with smart solutions.

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Personal touch

We may be working with abstract data, but we never forget the person behind the numbers. That’s why we place a huge emphasis on personal, uncomplicated and long-term customer service that doesn’t look down on others.

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We care deeply about our planet. That’s why we’re carbon-neutral and run on green energy, why we have converted all our processes and why we work as sustainably and eco-consciously as possible.

Our story PIA ECONDA – A success story

The idea for PIA ECONDA is born – Data Mining based on internet data.

econda GmbH is founded. The first econda product hits the market: ECONDA Analytics is launched as a pioneer in the field of data analysis. In 2004, “ECONDA Analytics” is still known as “Shop Monitor”. PIA ECONDA is an SaaS developer as early as 2004, offering its solutions in the cloud.

The  “ECONDA Click Monitor”  is launched. Later, we will talk about a tool for optimizing usability, with the product appropriately dubbed ”ECONDA Usability Analytics” .

The focus on data analysis is expanded to include data mining for the automated calculation of product recommendations: ECONDA Cross Sell is released. We are proud to be the first web analytics provider to be certified in data protection. From now on, TÜV will audit us annually and put us through our paces on all data protection topics.

PIA ECONDA joins the “Performance Interactive Alliance” – or PIA, for short.

The term “Customer Data Platform” is not really popular yet – but we are already launching our personalization solution “ECONDA Audience Relationship Platform” for personalizing product recommendations and content. Artificial intelligence enters the PIA ECONDA SaaS product world.

PIA ECONDA moves – the charm of our old building is no longer enough for our needs and the growing number of colleagues. New, modern premises with cutting-edge, ergonomic equipment such as height-adjustable desks for all will become our new standard. Great common areas and a sensational roof terrace with Weber BBQ round off the picture.

PIA ECONDA remains an innovator: Usability and UX-optimized User Interfaces for PIA ECONDA products are launched, Artificial Intelligence spreads to all PIA ECONDA solutions and who knows what else we can expect to see this year?

Our team We combine competence with passion

Nine departments – One team: We’ve got all the pieces of the puzzle in the right place, ensuring that the overall image is the right one. We work as one during the day before letting off steam on our wonderful roof terrace.

Team Marketing & Communication

Marketing & Communication

Our MarCom team drive our growth, promoting the PIA ECONDA brand and generating leads for our sales team. From idea to final campaign, they focus on teamwork, taking creative paths and sometimes going against the current.

Team Finance

Finance & Controlling

Numbers can be fun – and our Finance & Controlling team have a handle on all PIA ECONDA invoicing processes with an almost playful glint in their eyes. Whether it’s concluding contracts or reimbursing travel expenses, this department manages our liquidity with refined processes.

Team People & Culture

People & Culture

Small team – Combined power! Thanks to Selina, we get leading talents who, quite simply, make us unique. From individual onboarding to personal and professional development opportunities, we offer personalized wellbeing packages.

New Customer Business

This is where we uncover e-commerce treasures: The New Customer Business team brings its passion for innovative (web) technologies to all stakeholders, helping to exploit the potential of e-commerce businesses.

Technical Customer Service

Our Technical Customer Service team will help you with the technical implementation of our products and are always there to answer any questions and solve problems. Quickly, simply and with complete competence. This team acts as the interface between our customers, our technical product teams and the Customer Success Team.

Customer Success

Customer Success

Even after contracts have been signed, we continue to offer full-scale customer service. Empathy and communication are among the greatest strengths of the Customer Success Team who are on hand for questions about working with and using PIA ECONDA solutions.

Team IT


Our IT team is always on the lookout for defective hardware or phishing attacks. Whether it’s about hardware and software support or managing our server infrastructure and networks: This team is all about happy, relaxed faces.


Our Development team makes it possible to have the best experience with our analytics and recommendation solutions. Whether as a data engineer or software developer – together they guarantee that our customers can use smart solutions for their online stores to make them even more successful.

Customer Product Service

From product and quality management to user experience, the Customer Product Services team gives it their all every day so that our solutions can maintain the highest PIA ECONDA quality standard. This is the only way customers get the customer experience they deserve.

Maximum power PIA

We are proud to be a part of PIA: More than 1,100 digital experts in Digital Advertising and Customer Experience. We offer end-to-end solutions for generating digital leads and acquiring customers, and for building loyalty and developing leads sustainably through the perfect customer experience. With integrated solutions, we package digital expertise for maximum customer success.


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