Provide data according to specific requirements fitting for your personalization scenario
With econda Data Services you take your personalization to a whole new level. You have the flexibility to broaden your data base or prepare your data for an event-based exchange with your marketing landscape.
Of course you can always expand your analytics data as required. Further Info.
Data Model Management
So you want to know more about your visitors? With the Data Model Management, you can collect the exact additional information you want to retrieve in the ARP visitor profiles even during tracking. Enrich your visitor profile for your company with these invaluable insights.
Approach every visitor individually, according to his or her personal needs. The econda Tag Manager enables you to display personalized product recommendations, banners, visuals or other individual content on your website, based on the profile and target group information you have gathered from econda ARP.
Event Data Stream
Using the Event Data Stream you can access the interests and product interactions of your visitors triggered by events. This means that you can introduce personalized product recommendations in mailings and newsletters.
With the Remarketing Feed for the perfect approach to your target audience in emails. You can create recipient segments according to the interests or behaviors of your visitors and process these further.
Raw Data Export
With Raw Data Export you can export your data on a raw data basis and transfer it across to e.g. your data warehouse or merge it with chosen third-party systems.
Personalization made easy
We are only too happy to help you achieve your personalization strategy. Simply get in touch.