econda Tag Manager
The econda Tag Manager allows you to manage your digital marketing all on your own. You edit and publish analytics, personalization, remarketing, affiliates and conversion functionalities on your website – practically independent of your IT department.


The tag management system from econda

The econda Tag Manager simplifies websites: instead of programming endless code snippets directly on the website itself, you define tags through the comfort and ease of a user interface and trigger them according to defined rules.

Total data ownership and maximum data security

The best bit: you have complete control over your data. We don’t record any data and we don’t pass any data on to third parties. The data ownership remains yours, and yours alone.

Minimal effort

So you’re no programming genius? Not a problem! With the econda Tag Manager you can even update pixels and code scripts automatically on your website without extensive programming experience. Keep your IT-department on the sidelines.

Quick and easy implementation

No need to stick to rigid release cycles. With econda Tag Manager you can react like lightening to developments and launch your digital campaigns on to the market at breakneck speed.

Central management

Control analytics pixels and third party code in a comprehensive, central location. The rules dictate as to when the tags are triggered according to visitor activity – for an optimal integration of personalization campaigns, data acquisition, affiliate marketing, remarketing measures and conversion pixels.

Save time

Templates facilitate the implementation of tags for affiliate marketing provisioning or web analyses. In this way, you as a content manager, online editor or marketing specialist can integrate new functions in your website quickly and with ease.

Efficient trouble shooting

With the integrated version management the deployment of releases or installation of previous versions of your live or test system is a piece of cake. You are the host and therefore always have control over your own data.

Simple configuration

With the help of rules and variables you define which tags should be used under which conditions,
intuitively through a user interface with code-check function.

Data protection at econda

We will be only too pleased to show you the many advantages of the econda Tag Manager.
Simply get in touch.


I am interested in econda solutions

We would be only too pleased to answer any questions you may have and advise you on an individual basis.