Do you have valuable data that you would like to collate with your online data from web analyses? Would you like deeper insights and more functions in certain areas?
The econda Plug-in Center is designed to be flexible enough to meet your needs. You have the choice between the all-inclusive package, where you fully benefit from the extensions, or alternatively you can book plug-ins on an individual basis and so tailor-make your own personal application.
Page Load Performance
Keep an eye on the speed of your website. How long does it take for individual page elements to load? Is the technical implementation slowing down your website or is it the software and hardware equipment of your visitors?
Put the profitability of your marketing campaigns to the test. With the plug-in you can directly compare all kinds of outgoings with actual turnover or visitor engagement.
Marry up your newsletter mailing figures with your web analytics. How successful really are your email campaigns? Keep a close eye on your recipients’ actions, from the dispatch of the mailing, to it being opened, right up to when the order is placed.
Recognize customer requirements and trends by the filter and search behavior of your customers. Which colors, sizes, brands are particularly in demand at the moment? With the plug-in you can demonstrate how filters are used on your website in econda Analytics.
Uncover interactions and conflicts of interest between online and offline business. The plug-in assigns the online sales data to the catchment areas of your offline stores. Is the online turnover in the vicinity of branches higher than in areas where there are no branches?
Display cancelations and returns in econda Analytics, for a consistent data base and up-to-date figures. Keep a close eye on developments with returns and evaluate your campaign performance “after returns“.
Real Time Monitoring
Follow visitor activities on your website practically in real time. The plug-in allows you to track your econda Analytics data completely up-to-date in real time. This enables you to react quickly to the latest developments.
Measure the success of your product videos and video ads. Assess the engagement and the interactions with your video in econda Analytics. How well are your clips received? Which video clips are viewed the most often?
The connection in the world of display marketing: give target groups from your web analysis back to your ad server networks. From now on you onlyoffer entirely appropriate, pesonalized advertising campaigns to familiar visitors.
Measure the success of your TV adverts. The plug-in shows exactly what effect the broadcast of your adverts has on the visitors and conversions of your website. Which broadcasts have the biggest effect online?
Find out what your visitors like best. Carry out A/B tests and display multivariate tests on your website. You can compare the success of variants in econda Analytics.
Retargeting KPI - Criteo
Merge Criteo ad metrics with your web analysis metrics. With the plug-in you can analyze the performance of online advertising easily in econda Analytics. With the help of Criteo solutions you can make this online advertising target driven.
Are you active on many online marketplaces and want to view all turnover pooled into one system? With this plug-in you can integrate any marketplaces (amazon, ebay, etc) in order to compare success within econda Analytics.
With the Cookie Switch you can assign conversions to partners und steer tracking requests to your affiliate network. According to your application we can factor in different contact channels and attribution models.
Interested in finding out more?
We would be only too pleased to discuss the benefits of plug-ins for your shop or your website with you.
Tell us your goals and we will tell you how to achieve them.