econda Usability Analytics –
Visualize visitor behavior
DISCOVER A NEW CLICK PATH
The econda Click Monitor visualizes the way in which your visitors interact, as well as highlighting their click and navigation behavior on your website. Optimize the usability of your website according to the highlighted paths – translated in visitor expectations.
econda Usability Analytics is a real eye-opener
Good usability is vital for the success of your website. The Click Monitor enables you to establish the usability barriers and eliminate them, so that you increase user engagement on your website.
Usability analyses are directly visible in the form of a template on your website or shop. And so you begin to see your website through your customers’ eyes.
Behavior visualization
On top of concrete click behavior with corresponding click figures, the Click Monitor illustrates the visibility of page areas and sequences in navigation.
Page statistics
There are countless key metrics available in the Click Monitor analyses: first clicks, second clicks, click frequency and many more. Classify according to device type, browser, marketing channel or visitor segments.
Storage
Receive regular screen shots of your website with the econda usability analyses – ideal for the continuous monitoring of reports and for the automatic storage of your website’s development.
Market research
at a mouse click
- Where is the main focus of interest?
- Which page areas attract the least attention?
- Are there differences between your individual marketing channels?
Analyze the interaction of your visitors with your content and call-to-action with greater ease than ever before.
Usability highs and lows
uncovered
- Does your navigation concept work?
- Are you wasting valuable space in a visible area?
- Are unclickable elements being mistaken for buttons?
Measure the efficiency of page areas and identify misleading elements of your website.
Heat Maps
Heat Maps
The Click Monitor heat maps illustrate the click frequency on websites in a hot-cold display.
Visibility Maps
Visibility Maps
The Click Monitor visibility maps highlight which areas of your website are visible to your visitors.
Confetti Maps
Confetti Maps
The confetti display shows clicks in connection with a KPI, for example the click time or click order.
“econda is user-friendly and adapts to our individual needs. For us, it is the ideal tool for monitoring success. Our own personal econda agent is available around the clock with help and advice.”