Personalization for individual customer experiences

All personalization feature at a glance

Reco Engine

Create an experience on your website with recommendations that are tailored to your customers. Our Reco Engine is often used to suggest matching or similar products on product detail pages. For example, recommend products to your customers to reach the free shipping limit and increase your sales. Of course, our Reco Engine also provides you with everything you need to keep an eye on the efficiency and performance of your recommendations at all times.

Reco in Mailouts

Personalised mailings make your email campaigns even more successful. Delight your customers by tailoring your mailings exactly to their needs and wishes. For example, our Reco in Mailings provides your customers with recommendations based on the products they have viewed or added to their shopping basket. You can also identify and evaluate visits generated via links in your mailings. Furthermore, it is possible to integrate your mailing statistics into ECONDA Analytics and thus optimise the recipient data with the web analytics data.

1-to-1 Personalization

No matter whether you are an existing customer or a prospective customer: With personalised content, you put the focus where it will excite your customers the most. Greet your existing customers personally on your website and show that you know and value them. Or convert price-sensitive new customers into existing customers with customised offers. With our 1-to-1 personalisation, there are no limits.

Recommendation AI

You want to know today what your customers will be interested in tomorrow? Then our recommendation AI is the right choice for you. Based on the profile of a visitor, predictions are made about which products your customers will buy next. The algorithm that makes the predictions is trained on the basis of the purchases of the last four weeks. It takes into account what other visitors have bought and what the corresponding profile looks like. This way you know exactly what your customers want.

Customer Data Platform

Our Customer Data Platform collects and organises your data and assigns it to specific profiles in a smart process. Bye-bye silos: Finally, you can link all data from your CRM and BI tools. We build up a complete profile via the ID graph. This way you always have access to all collected data. It doesn’t matter whether it’s customer data from the CRM or data from the web.

Satisfaction These companies are personalizing their websites with PIA ECONDA

Data alone does not make an experience

Personality is the key to future success. Make appropriate recommendations to ensure your visitors have an unforgettable customer experience. What recommendations should we display? The choice is yours! Whether on a website or in an online store – you’ll get the best out of both with our Reco Engine.

Personalization Data security for future-proof marketing

Collect reliable data from a variety of sources and use them to personalize your content for visitors – anonymously and always compliant with data protection.

Personalization Data security for future-proof marketing

Collect reliable data from a variety of sources and use them to personalize your content for visitors – anonymously and always compliant with data protection.