Analytics Future-ready at every level of web analytics with PIA ECONDA

PIA ECONDA offers more than a privacy-safe alternative to Google Analytics: With features including cookieless tracking and predefined reports, plus our personal customer service, rest assured that you’ll be well taken care of. Want to take ECONDA Analytics for a spin to see for yourself? Get in touch for a demo.

Book demo

All data at a glance

ECONDA Analytics is a SaaS solution that allows you to record the movement data of visitors on your website or in your online shop. Regardless of B2B or B2C – our analytics tool is suitable for every industry and provides you with all the relevant key figures you need in order to conduct sustainable, revenue-generating marketing. With cookieless tracking and serverside tracking, you have the optimal conditions with and without personal data and track in compliance with data protection laws. You retain control over your data, because you have data sovereignty at all times.

Smart solutions for every industry Our analytics services

from 59€/

month*

Starter

Tracking requests** per month from 100,000

No. apps/sites/shops from 1

No. users 1-5

Starter includes

Google Ads API
Public Data API

BESTSELLER

from 109€/

month*

Advanced

Tracking requests** per month from 100,000

No. apps/sites/shops from 1

No. users 1-5

Advanced includes

Google Ads API
Public Data API
2 analytics modules of choice

from 149€/

month

Professional

Tracking requests** per month from 100,000

No. apps/sites/shops from 1

No. users 1-5

Professional includes

Google Ads API
Public Data API
4 analytics modules of choice

Upon request

Enterprise

Individually customized offers and services

* If paying annually (if paying monthly, Starter Packages start from €79 and Advanced Packages start from €149).

** Tracking requests correspond to page access requests + additional events.

Book demo

Boost your optimization potential even further Our analytics modules

Usability Analytics

Click Maps

Heatmap

Confetti Map

Visibility Map

Plug-in Center

Mailing Performance

Realtime Monitoring

Product-level cancellations

Advanced Search

Rich Media

Page loading times

Data Services

Reporting API

Daily raw data export

Event Data Stream

Remarketing Feed

Data Model Management

Customer Analytics

Customer-Centric Analyses

Customer Journey

Target Group Analyses

Cohort Analyses

Association Analyses

All module features at a glance

Click Map

In the click map, you see an exact marker for each click that was made on your website. This allows you to see exactly which clicks your visitors make and thus increase the performance of the click items.

Heat map

The heatmap uses a hot-cold distribution to show which areas of your website were clicked on most frequently and which were not. In this way, you can easily see if visitors find the desired items and functions on your website and click on them.

Confetti Map

With the confetti map, you can analyse clicks according to different categories. This includes, for example, the click time, i.e. the duration after the page was viewed until the click was made. By using the confetti map, you can discover display or functional deficiencies on your website.

Visibility Map

The Visibility Map helps you to get to know the scrolling behaviour of your visitors better. Coloured markings show you in percentages how many page views the respective page area was seen. This gives you valuable insights into the visibility of the areas of your website.

Mailing Performance

Our mailing performance plug-in shows you how successful your email campaigns really are. Import email-specific metrics from your mailing statistics system and merge them with your analytics data. This allows you to see the entire chain of user interactions at a glance, from sending to opening to ordering.

Realtime Monitoring

You need the data in your online shop quickly to be able to react to current developments? With our real-time monitoring, you can track visitor actions and KPIs almost in real time and therefore you can react even faster with special offers or promotions. This also allows you to identify and eliminate bottlenecks in a timely manner.

Product-level Cancellations

You want to map product-level cancellations and returns automatically or partially automatically in ECONDA Analytics? That’s easily done with our plug-in! You can also enter cancellations at order level as well as at product level. Your PIA ECONDA data centre gives you a whole new insight into your product range.

Advanced Search

With our advanced search plug-in it is possible to evaluate the use of navigation and search filters on your website. You find out which filter is used how often as well as you receive information about which filter property is selected most often. Which colour, which size, which brand of your products is currently most in demand? By analysing the filter settings, you gain valuable insights into current trends and the wishes of your customers.

Rich Media

With our rich media plug-in, you can measure and evaluate the success of the videos on your website or in your online shop. Use ECONDA Analytics to find out which of your videos are clicked on most frequently and how long they are viewed.

Page Loading Times

With the page loading times, you always keep an eye on the speed of your website. Find out how long individual page items take to load or which factors slow down the speed of your website.

Reporting API

You want to have certain data available in third-party systems? No problem at all with our reporting API! You can easily call up the corresponding data via a simple interface in ECONDA Analytics. This gives you the opportunity, for example, to use your data from ECONDA Analytics directly in your existing BI tool.

Data Lake Export

Get all your data completely delivered to your systems. The export allows you to calculate any KPIs, even retrospectively based on historical data. It’s your data and you decide what to do with it.

Event Data Stream

The Event Data Stream provides individual behavioural data at visitor, customer or recipient level. You can use this data in other systems as well. Transfer individual behavioural data to your marketing automation systems and thereby automatically trigger various actions such as shopping basket reminders or retargeting mailings.

Remarketing Feed

With our remarketing feed, you can address the recipients of your mailings in an automated and personalised way based on their visit behaviour. Delight your customers with individualised email marketing.

Data Model Management

ECONDA Analytics provides all frequently used dimensions and key figures of web analytics in the basic configuration. With our Data Model Management, you can extend the standard model with additional fields to get the most out of your analyses.

Customer-Centric Analyses

Gain a new customer-centric understanding of your web analytics data with a range of intelligent reports. From reports on the temporal dependency of touchpoints to the clickable behaviour explorer, everything is included for your analyses.

Customer Journey

What path do your visitors take to conversion? With our customer journeys, you can see the entire path of a visitor based on their various interactions. Get an overview of the complete interaction chain with all touchpoints as well as the cross-device behaviour of your customers.

Target Group Analyses

The order, search and shopping basket interactions and the cross-device behaviour groups your visitors into target groups. This allows you to directly identify individual behaviour patterns and gain a better understanding of the wishes of your target groups. The data can then be transferred to third-party systems or our personalisation solution in order to address your target group precisely.

Cohort Analysis

In cohort analyses, visitors are grouped according to common characteristics. Then these cohorts and their behaviour patterns are analysed in relation to other characteristics. This allows you to compare the behaviour of various groups and draw conclusions about your customers.

Association Analysis

With our association analyses, it is possible to link different correlations with each other. This way you can easily visualise and subsequently evaluate correlations in assortments, campaigns or marketing channels, for example based on customer interest.

As individual as you are Headless Analytics

Prefer to work in third-party systems rather than the PIA ECONDA interface? You’ve still come to the right place! That’s because we compile all our web and app data in compliance with all data protection laws using our tried-and-tested analytics technology, delivering the data to you in flexible export formats. Headless Analytics offers interfaces with a variety of BI systems, such as:

Microsoft Power BI
Tableau
SAS
Google Looker Studio
and many more

Can’t see your interface listed here? Don’t hesitate to get in touch!

Book demo

from 99€/

month

Tracking requests per month from 100,000

Headless Analytics includes:

ECONDA Analytics Data Collection
Data Lake Export e.g. Power BI, Tableau…
ID-Graph

Book demo

Econda Analytics What our customers say about us

format_quote

Jasmin Nowak

baby-walz GmbH

With numerous standard reports and almost unlimited individual evaluation options, ECONDA Analytics offers us an ideal tool for both superficial evaluations and in-depth and comprehensive analyses. With the option of anonymised tracking, we have access to an extensive database – all of which is DSGVO-compliant and with a personal support team that can always offer a quick solution to everything from integration to reporting questions.

format_quote

Sarah Gelsterkamp

Ernsting's family GmbH & Co. KG

Whether a quick overview of key figures or more in-depth analyses – PIA ECONDA assists us in answering our questions. The combination of web analytics and product recommendations from a single source is perfect for us. PIA ECONDA is a strong partner who stands by us at all times and is GDPR compliant.

format_quote

Daniela Derrer

Festo Vertrieb GmbH & Co. KG

“The tool offers the best mix on the market for our requirements. We have an intuitive reporting interface, very good performance despite large amounts of data and a GDPR-compliant partner at our side”.