Danke! Merci! Thank you! for 2019 ❤ – 2020 is about to get going and it’s shaping up to be a good one! Whether you are a customer, partner or an E-commerce enthusiast, 2019 wouldn’t have been half as exciting without you. So, before we get lost in the excitement of the new year, let’s have a quick look back and bask in the best bits of 2019. GDPR Drama und the econda Privacy Protection Solution Let’s get the big one over and done with. The GDPR along [...]
What to expect? Who is POCO? What Problem does POCO have? How do POCO and econda join forces to find a solution? How does econda personalization get to the POCO-Shop? The result - how much more turnover is really achieved? What is planned for the future? The econda ARP provides product recommendations in the POCO shop that are always relevant! econda puts you in the spotlight. It doesn’t matter if you are a customer, partner or prospective customer. We are constantly asking ourselves, how we can make our [...]
Road to success – How babymarkt.de has improved it’s mail marketing and keeps storage costs to a minimum with econda.
Road to Success - How babymarkt.de has improved it’s mail marketing and keeps storage costs to a minimum with econda. How econda helps babymarkt.de be a roaring success in E-commerce econda analytics plays an essential role in the high quality, targeted email marketing at babymarkt.de Alongside the analytics options, econda analytics provides babymarkt.de with fully developed software solutions with extensive data, allowing forecasting tools to work safely and precisely. This has countless benefits for babymarkt.de. A forecasting tool ensures the warehouse is never empty, predicts sales trends, reduces costs [...]
Global data, cross-border traffic, big data applications, smart homes and the internet of things are merely a few examples of the developments in the past few years that have pushed previous data protection regulations to their limits. This is one of the reasons the law has established the General Data Protection Regulation (GDPR), which will serve as the Europe-wide standard legislation for data protection from 25.05.2018. Alongside this, a new ePrivacy regulation will be reinforced, for the protection of personal data in the electronic communications sector, especially in the [...]
Personalization: Relevance, customer loyalty and more turnover thanks to web, app and CRM data in your DMP
You have without a doubt all the information about your customers in your CRM. Because the customers expect you to have their customer history to hand, when you advise them. Apart from any direct dialogue with your customers, your CRM data are probably left touched. We will show you how you can best use this data for personalization. Important information upfront: So that all your customers are comfortable with the personalization, we take care both of the legal and ethical side of this kind of [...]