Are you prepared for the new GDPR and ePrivacy regulations?
Global data, cross-border traffic, big data applications, smart homes and the internet of things are […]
Personalization: Relevance, customer loyalty and more turnover thanks to web, app and CRM data in your DMP
You have without a doubt all the information about your customers in your CRM. […]
Ice cold und fair – Basket freeze with Tag Manager in affiliate marketing
Temperatures continue to fall in Germany, but online trade remains in the dizzy heights of […]
Pixel management made easy thanks to modern tag management
Friday 3pm. The telephone in the IT department rings: “Hi, this is Katja from marketing, […]
Personalization in onsite marketing: Who gets the advertising space?
Here’s the burning question – how does it work with advertising space, banners and interferences?
You […]