1

Analytics Future-ready at every level of web analytics with PIA ECONDA

PIA ECONDA offers more than a privacy-safe alternative to Google Analytics: With features including cookieless tracking and predefined reports, plus our personal customer service, rest assured that you’ll be well taken care of. Want to take ECONDA Analytics for a spin to see for yourself? Get in touch for a demo.

Book demo

All data at a glance

ECONDA Analytics is a SaaS solution that allows you to record the movement data of visitors on your website or in your online shop. Regardless of B2B or B2C – our analytics tool is suitable for every industry and provides you with all the relevant key figures you need in order to conduct sustainable, revenue-generating marketing. With cookieless tracking and serverside tracking, you have the optimal conditions with and without personal data and track in compliance with data protection laws. You retain control over your data, because you have data sovereignty at all times.

ECONDA Analytics

Smart solutions for every industry Our analytics services

from 59€/
month*
Starter

Tracking requests** per month from 100,000

No. apps/sites/shops from 1

No. users 1-5

Starter includes
  • Google Ads API
  • Public Data API
    BESTSELLER
    from 109€/
    month*
    Advanced

    Tracking requests** per month from 100,000

    No. apps/sites/shops from 1

    No. users 1-5

    Advanced includes
    • Google Ads API
    • Public Data API
    • 2 analytics modules of choice
      from 149€/
      month
      Professional

      Tracking requests** per month from 100,000

      No. apps/sites/shops from 1

      No. users 1-5

      Professional includes
      • Google Ads API
      • Public Data API
      • 4 analytics modules of choice
        Upon request
        Enterprise

        Individually customized offers and services

        * If paying annually (if paying monthly, Starter Packages start from €79 and Advanced Packages start from €149).

        ** Tracking requests correspond to page access requests + additional events.

        Book demo

        Boost your optimization potential even further Our analytics modules

        Usability Analytics Icon
        Usability Analytics

        Click Maps

        Heatmap

        Confetti Map

        Visibility Map

        Plugin Center Icon
        Plug-in Center

        Mailing Performance

        Realtime Monitoring

        Product-level cancellations

        Advanced Search

        Rich Media

        Page loading times

        Data Service Icon
        Data Services

        Reporting API

        Daily raw data export

        Event Data Stream

        Remarketing Feed

        Data Model Management

        Customer Analytics Logo
        Customer Analytics

        Customer-Centric Analyses

        Customer Journey

        Target Group Analyses

        Cohort Analyses

        Association Analyses

        All module features at a glance

        Click Map

        In the click map, you see an exact marker for each click that was made on your website. This allows you to see exactly which clicks your visitors make and thus increase the performance of the click items.

        Heat map

        The heatmap uses a hot-cold distribution to show which areas of your website were clicked on most frequently and which were not. In this way, you can easily see if visitors find the desired items and functions on your website and click on them.

        Confetti Map

        With the confetti map, you can analyse clicks according to different categories. This includes, for example, the click time, i.e. the duration after the page was viewed until the click was made. By using the confetti map, you can discover display or functional deficiencies on your website.

        Visibility Map

        The Visibility Map helps you to get to know the scrolling behaviour of your visitors better. Coloured markings show you in percentages how many page views the respective page area was seen. This gives you valuable insights into the visibility of the areas of your website.

        Mailing Performance

        Our mailing performance plug-in shows you how successful your email campaigns really are. Import email-specific metrics from your mailing statistics system and merge them with your analytics data. This allows you to see the entire chain of user interactions at a glance, from sending to opening to ordering.

        Realtime Monitoring

        You need the data in your online shop quickly to be able to react to current developments? With our real-time monitoring, you can track visitor actions and KPIs almost in real time and therefore you can react even faster with special offers or promotions. This also allows you to identify and eliminate bottlenecks in a timely manner.

        Product-level Cancellations

        You want to map product-level cancellations and returns automatically or partially automatically in ECONDA Analytics? That’s easily done with our plug-in! You can also enter cancellations at order level as well as at product level. Your PIA ECONDA data centre gives you a whole new insight into your product range.

        Advanced Search

        With our advanced search plug-in it is possible to evaluate the use of navigation and search filters on your website. You find out which filter is used how often as well as you receive information about which filter property is selected most often. Which colour, which size, which brand of your products is currently most in demand? By analysing the filter settings, you gain valuable insights into current trends and the wishes of your customers.

        Rich Media

        With our rich media plug-in, you can measure and evaluate the success of the videos on your website or in your online shop. Use ECONDA Analytics to find out which of your videos are clicked on most frequently and how long they are viewed.

        Page Loading Times

        With the page loading times, you always keep an eye on the speed of your website. Find out how long individual page items take to load or which factors slow down the speed of your website.

        Reporting API

        You want to have certain data available in third-party systems? No problem at all with our reporting API! You can easily call up the corresponding data via a simple interface in ECONDA Analytics. This gives you the opportunity, for example, to use your data from ECONDA Analytics directly in your existing BI tool.

        Data Lake Export

        Get all your data completely delivered to your systems. The export allows you to calculate any KPIs, even retrospectively based on historical data. It’s your data and you decide what to do with it.

        Event Data Stream

        The Event Data Stream provides individual behavioural data at visitor, customer or recipient level. You can use this data in other systems as well. Transfer individual behavioural data to your marketing automation systems and thereby automatically trigger various actions such as shopping basket reminders or retargeting mailings.

        Remarketing Feed

        With our remarketing feed, you can address the recipients of your mailings in an automated and personalised way based on their visit behaviour. Delight your customers with individualised email marketing.

        Data Model Management

        ECONDA Analytics provides all frequently used dimensions and key figures of web analytics in the basic configuration. With our Data Model Management, you can extend the standard model with additional fields to get the most out of your analyses.

        Customer-Centric Analyses

        Gain a new customer-centric understanding of your web analytics data with a range of intelligent reports. From reports on the temporal dependency of touchpoints to the clickable behaviour explorer, everything is included for your analyses.

        Customer Journey

        What path do your visitors take to conversion? With our customer journeys, you can see the entire path of a visitor based on their various interactions. Get an overview of the complete interaction chain with all touchpoints as well as the cross-device behaviour of your customers.

        Target Group Analyses

        The order, search and shopping basket interactions and the cross-device behaviour groups your visitors into target groups. This allows you to directly identify individual behaviour patterns and gain a better understanding of the wishes of your target groups. The data can then be transferred to third-party systems or our personalisation solution in order to address your target group precisely.

        Cohort Analysis

        In cohort analyses, visitors are grouped according to common characteristics. Then these cohorts and their behaviour patterns are analysed in relation to other characteristics. This allows you to compare the behaviour of various groups and draw conclusions about your customers.

        Association Analysis

        With our association analyses, it is possible to link different correlations with each other. This way you can easily visualise and subsequently evaluate correlations in assortments, campaigns or marketing channels, for example based on customer interest.

        As individual as you are Headless Analytics

        Prefer to work in third-party systems rather than the PIA ECONDA interface? You’ve still come to the right place! That’s because we compile all our web and app data in compliance with all data protection laws using our tried-and-tested analytics technology, delivering the data to you in flexible export formats. Headless Analytics offers interfaces with a variety of BI systems, such as:

        • Microsoft Power BI
        • Tableau
        • SAS
        • Google Looker Studio
        • and many more

        Can’t see your interface listed here? Don’t hesitate to get in touch!

        Book demo
        Book demo

        Econda Analytics What our customers say about us

        babywalz Logo
        format_quote

        Jasmin Nowak

        baby-walz GmbH

        With numerous standard reports and almost unlimited individual evaluation options, ECONDA Analytics offers us an ideal tool for both superficial evaluations and in-depth and comprehensive analyses. With the option of anonymised tracking, we have access to an extensive database – all of which is DSGVO-compliant and with a personal support team that can always offer a quick solution to everything from integration to reporting questions.

        Ernstings family Logo
        format_quote

        Sarah Gelsterkamp

        Ernsting's family GmbH & Co. KG

        Whether a quick overview of key figures or more in-depth analyses – PIA ECONDA assists us in answering our questions. The combination of web analytics and product recommendations from a single source is perfect for us. PIA ECONDA is a strong partner who stands by us at all times and is GDPR compliant.

        Festo Logo
        format_quote

        Daniela Derrer

        Festo Vertrieb GmbH & Co. KG

        “The tool offers the best mix on the market for our requirements. We have an intuitive reporting interface, very good performance despite large amounts of data and a GDPR-compliant partner at our side”.

        Satisfaction Over 1,000 satisfied analytics users are already working smarter

        Dehner Logo
        FC Bayern München Logo
        Christ Logo
        FC Köln GmbH & Co. KGaA Logo
        Trigema Logo
        Shop-Apotheke Logo
        bofrost Logo
        WWF Logo
        sonepar Logo
        nebulus Logo
        BARMER Logo
        BADER Logo
        Logo Peter Hahn
        STRATO Logo
        Popken Fashion Group Logo
        FESTO Logo
        Hellweg Baumärkte Logo

        Web and app analysis Keep your head – and full control

        Looking for data-driven marketing and targeted optimizations for your website or online store? Get the best insights with ECONDA Analytics.
        Web- und App-Analyse Dashboard

        Web and app analysis Keep your head – and full control

        Looking for data-driven marketing and targeted optimizations for your website or online store? Get the best insights with ECONDA Analytics.

        We never leave questions unanswered Support services included

        Einrichtung Icon
        Setup

        Full implementation support with personal account managers (costs equivalent to single monthly fee)

        Support Icon
        Product support

        Personal 1-on-1 support (add-ons: hotline/email/ticket system)

        Technischer Support Icon
        Technical Support

        Personal 1-on-1 support (add-ons: hotline/email/ticket system)

        Go to Support Contact us

        Always by your side Our training and consulting services

        Support Icon
        1st Level Support (free)

        1st Level Support training for answering simple questions

        FAQ documentation so that your company can consistently answer simple 1st Level questions directly

        Basisschulung Icon
        Basic training (free)

        Training for occasional users

        PIA econda Basics

        General setup of the solution

        Creating Dashboards

        Online Seminar Icon
        Online seminars (free)

        Quarterly

        Quick overview for new users

        The most important functions of PIA econda explained in one hour

        Schulung Icon
        Key User training (charged on TM basis)

        Deep dive into the solution

        Creating your own metrics and virtual dimensions

        Using filters and segments correctly

        User management

        Go to Consulting Contact us
        Software Hosted in Germany
        Software made in Germany
        TÜV geprüfter Datenschutz
        Klimaneutral Siegel