Global data, cross-border traffic, big data applications, smart homes and the internet of things are merely a few examples of the developments in the past few years that have pushed previous data protection regulations to their limits. This is one of the reasons the law has established the General Data Protection Regulation (GDPR), which will serve as the Europe-wide standard legislation for data protection from 25.05.2018. Alongside this, a new ePrivacy regulation will be reinforced, for the protection of personal data in the electronic communications sector, especially in the internet.

Are you prepared for the new GDPR and ePrivacy regulations? - data-protection, general, ecommerce, news-en

Data protection has always been pivotal part of econda’s products. We are and always have been pioneers in data protection – be it in the implementation of recommendations from the Düsseldorf working group or in the first Germany-wide certification “TÜV – Certified Data Protection“ of a web analytics solution.

To do this justice, we have introduced the econda Privacy Protection.

Which areas are affected by the GDPR and the ePrivacy regulations? What penalties do you face if you fail to observe these regulations?

Every company has countless systems which contain the records of the personal data of customers, suppliers and business partners. From classic systems such as ERP, CRM, support, call centers and customer service, to more complex systems in marketing with big data analyses, business intelligence, analytics, recommendation/personalization and the employment of agencies.

It is up to you and your company to fulfill the requirements of the GDPR, of the new Federal Data Protection Act, of the future ePrivacy regulations as well as all other specific statutory requirements. The specific requirements for each person concerned are highly complex. For example:

  • Traceability of consent (particularly in the area of online tools)

  • Opt-in, double opt-in and opt-out procedures, for example in terms of newsletter registrations

  • Fulfillment of legal disclosure obligations

  • Fulfillment of legal disclosure obligations

  • Traceable implementation of rights regarding correction, deletion, blocking and transfer of their personal data

  • enforcement of opt out requests

These requirements have to be logged centrally and verifiably implemented. You need to request a lot of upstream systems for information as well as pass requirements to subsystems, particularly ERP, CRM, mailing providers etc.

Particularly if you are in breach of agreements or individual rights, you risk being prosecuted according to art 83 para 5 of the GDPR. This penalty can be up to 20 million Euros or 4% of the complete worldwide projected yearly turnover of the previous tax year, whichever is higher.

How does econda rise to the challenge of fulfilling the constant changes and updates in the GDPR and the ePrivacy areas?

econda Privacy Protection helps you fulfill all these requirements and tasks in the following ways:

  • central management of user settings (customers and potential customers) regarding the private settings, across all platforms, sub systems and devices.

  • manage opt-ins and opt-outs across all systems and channels

  • You can identify users (customers and potential customers) who agreed to the use of their data for specific purposes and whose data you received for this very purpose.

  • process and propagate delete and opt-out requests

  • fulfillment of disclosure obligations

  • saving the relevant documentation

  • fine-grained permission handling

  • and many more

You and your company must act now! 25.05.2018 is D-day! The clock is ticking. What to do?

Get in touch with us – we will be happy to help you, quickly and efficiently. This means that:

  • The complete overview:: Which systems have been used up to now in the areas recommendations, personalization and (web) analytics? Which web, app, and CRM data are required and how and where do your systems keep the data? What is the current status as far as the GDPR and the ePrivacy regulations are concerned? Can you meet the new requirements with regard to recommendation engine, personalization and (web) analytics by the 25.05.2018, using the existing processes?

  • The joint development of a catalogue of specific measures: Who is doing what and by when, to ensure that we meet the legal and data protection requirements on 25.05.2018?

  • Exploit opportunities: Can I use the GDPR and the ePrivacy regulations to make my business more successful?

Time is running out; 25.05.2018 is just around the corner.

Shall we get going? Get in touch on +49 721 663035-399, by mail at or directly here:

I am interested in econda solutions

We would be only too pleased to answer any questions you may have and advise you on an individual basis.

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