The econda Shop Monitor offers a wealth of innovative analyses which make it possible to efficiently analyze a specific online shop.

By means of detailed buying-process and shopping-cart analyses, the Shop Monitor PLATINUM offers an entire set of features for Multichannel Marketing Tracking, including analyses regarding:

• Performance tracking, incl. the restoration of optimization data and targeting data
• Analysis of all onsite touchpoints, incl. visitor touchpoints
• Assist analyses: Analysis of supplier effects at the channel and campaign levels
• Extended functions regarding campaign attribution, optional with post-view application.

Users of Shop Monitor or Shop Monitor PLATINUM can also count on a lot of extended analysis functions such as:

• Unique web-analytics toolbar
• New chart engine for compiling customer-specific analysis charts
• KPI engine for defining flexible metrics
• Portrayal of a company's goals via target-value guidelines and TARGET/ACTUAL comparisons
• Cross-table function
• Extended funnel analyses with sharing function