A click map displays as a cloud of red dots the clicks made by website and webshop visitors.

Usability application

 You see at a glance how visitors perceive the functions of your web presence. If you notice, for instance, that a remarkably high number of visitors to your website assume that a given item is clickable, then you should consider meeting the expectations of your visitors. Visitors who select clickable items will remain on your website longer, allowing you to generate a conversion.