Trailblazing r.a.c.e. technology facilitates lightning-fast analyses synchronously concerning high-performance raw data and aggregation cubes.

econda Monitor PLATINUM's vast array of innovations regarding performance, flexibility, features, plug-ins, and layout make econda a front-running technology leader in the web analytics industry. You need only to compare the econda Monitor and econda r.a.c.e. technology with every other solution available on the market — see for yourself!

The Power of Web Analytics: econda r.a.c.e. technology

Raw-Data Analytics

Next-generation raw-data analytics—with econda r.a.c.e. technology. Lightning-fast and on-the-fly, raw-data analytics makes it possible to create all types of segments, even retroactively—without sampling and without limiting the combination/correlation possibilities. econda r.a.c.e. technology responds to current and future queries, even retroactively to the finest degree of granularity—which is to say, queries which have not even been posed yet!

Aggregate Cube Detection

econda r.a.c.e. technology uniquely combines the advantages of raw-data analytics with millions upon millions of precomputed, aggregated data cubes. An analysis query prompts the system to decide instantaneously which aggregation cube can most quickly provide an analysis result or, alternatively, to trigger a high-performance raw-data calculation (smart query engine). Even in the case of immense volumes of data, this revolutionary technology delivers responses in under three seconds for far more than 90% of all queries. In other words: answers in a matter of seconds!

Cluster Engine

This next generation database technology, highly innovative and column-oriented, primarily accesses the main memory, which was designed to maximize the high performance facilitated by the technological advantages of econda r.a.c.e. technology. Because customer databases and queries can be distributed ad hoc via various hardware clusters, the system is capable of processing large queries in multi-processing mode. This pioneering technology minimizes response times and makes the evaluation experience very dynamic!

Extension Concepts

econda r.a.c.e. technology offers a wealth of options for flexibly integrating third-party systems for the importing or exporting of data (extension concepts)—either by means of preconfigured econda e-commerce plug-ins or numerous open data interfaces. Just a few clicks can broaden the spectrum of analyses via data from external sources. In addition, extension concepts make it possible to transfer targeting data or optimization data (raw or aggregated) to other e-commerce solutions (such as e-mail marketing, bid management, off-site targeting, etc.). The econda Monitor PLATINUM will thus become the data nexus for your e-commerce success story!